📍 Tokyo/Chiba, Japan
Brand Strategist & Creative Director
☕ Available for project-based work
Hi, I am Pailin Hasegawa. I shape lifestyle brands in Asia into sophisticated, globally resonant names. I work with agencies and brands to build experiences that connect at every touchpoint.
Selected Clients
Selected Work
From brand strategy for a fintech startup in Bangkok to positioning a wellness brand in Singapore —
Every project begins with understanding what a brand truly stands for.
About Me
A strategist who has built brands from the inside
Having founded an agency, a D2C brand, B2B businesses, and a boutique cafe, I understand what it takes to build a quality product — and how to transform it into a confident, resonant brand. With a background in design, I bridge the gap between founder vision, creative team execution, and customer aspiration.
My practice focuses on the sophisticated female market across beauty & wellness, fashion & jewellery, hospitality & lifestyle, and homeware — with a cross-cultural lens built from 14 years working across Asia.
What People Are Saying
-
“I engaged Pailin and team in a rebranding project, and they were able to bring out my brand’s authentic voice. Thanks to them, now I have a brand strategy I can use for the next 5 years!”
— Alisa, Founder at One Publique
-
“Pailin and team have been able to identify our hidden strengths and translate them into our highest brand potential. We enjoy their passion, dedication, and creativity a lot!”
— Varisara, Founder at Up & Under
-
“Our strategy project was flawless and Pailin made sure that everyone left with a smile.”
— Miquel, Managing Director at Appart
Let’s work together.
Whether you’re an agency looking for a collaborator, or an established brand ready to evolve — I’d love to hear about your project.