PURRA - refreshes creativity in us all

Image courtesy of Farmgroup

I partnered with Farmgroup to deliver the strategic direction to refresh the iconic water brand, Purra.

Purra is more than just water. It is a status symbol for stylish and self-expressive women. Its collectible designs by renowned Thai designers have become a memorable signature of its brand identity. Yet even with such success, Farmgroup & Purra gave me the opportunity to amplify the brand identity even more with a brand strategy. We kept what was already working, emphasising its refined taste and the way the brand inspires self-care culture.

Farmgroup champions the new future of Purra with a visual system. It extended that across all touchpoints — from the product to communications, to environments, to activations, and a digital ecosystem.

Strategy: Pailin
Design Partner: Farmgroup
Photography Credit :
@dramakingphoto &
@phoinikasagency

#repost via Farmgroup
#brandstrategy #branding #marketingagency

Pailin Hasegawa