Philanthropy isn’t just for the super-rich. It can feel overwhelming, thinking it requires substantial resources like money, time, and energy.

You are seeing the result of 12 years of branding and marketing consistency. As cliche as it sounds, success isn’t built overnight.

Imagine yourself stepping into a luxurious fine-dining restaurant, and making your way to the assigned seat. At that moment, you didn’t think about your home-cooked meal for a second when you arrived.

I’ve been in the marketing industry for 13 years and it took me over a decade to realise a fundamental truth: it’s impossible to market a product or service if businesses continue to create just another generic product or offer mundane services.

Have you ever wondered if social media is actually worth your time? Well, let me tell you, as a cost-efficient marketing tool, it's tempting to think so.

On the all-white armchair, I try to find the best position to relax. Vivian’s two-bedroom apartment has crowded-room aesthetics. Maybe we could sip this liquor, pretend like we’re in France.

What if you knew exactly which route to take? Since I've been both, the differences between a business owner and a freelancer are pretty simple 👇

You are seeing the result of 12 years of branding and marketing consistency. As cliche as it sounds, success isn’t built overnight.

This was one of the most challenging projects I worked on - a rebranding strategy for a service business.

I partnered with Farmgroup to deliver the strategic direction to refresh the iconic water brand, Purra. Purra is more than just water.