Vincita - 12 years of branding & marketing consistency

You are seeing the result of 12 years of branding and marketing consistency.

12 years ago, I was a fresh graduate full of passion for branding, I wanted to make my best ideas work. One day, I convinced my family business to launch a brand - they were doing white-label manufacturing. It is a process whereby a retailer, someone who wants to purchase a product for resale under a different brand. My family was skeptical about branding at first. ‘We already have our client database, this branding process will be a waste of time and money.’, I was told.

Do you know what changed their mind? When the first client walked through our booth at an exhibition in Germany and asked if our brand already had a distributor there. So 12 years ago, we successfully rebranded and modernised the experience for our customers - resulting in the first B2B sales for the brand, not the company. Since then, we have never stopped improving. As cliche as it sounds, success isn’t built overnight. I'm proud of where we are today :-)

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Photoshoot for Vincita Company Limited
www.vincita.cc
September 2022
#branding #entrepreneurship #photoshoot

Pailin Hasegawa