One Publique
Industry:
Education
Project Type:
Market & Audience Research, Goal Boosting Workshop, Brand Strategy, Brand Positioning, Storytelling, Communication Guidelines, Social Media Style Guide
Client Size:
SME
Challenge:
A New Wave of Education
One Publique represents a paradigm shift in education—an institution specializing in the art of debate and public speaking. Their mission is clear: to empower individuals with the skills, confidence, posture, and mindset to communicate effectively in public. In a world where effective communication is paramount, One Publique's unique approach sets them apart from traditional educational institutions. They sought two solutions:
Clear Branding: To establish a distinctive brand identity that would resonate with their audience and communicate their unique value proposition effectively.
Targeted Outreach: One Publique aimed to reach their niche target market, ensuring that their innovative approach to education reached the targeted audience: professionals, kids, and universities.
Outcome:
We embarked on a collaborative journey with One Publique to craft a brand strategy tailored to their needs. This strategy not only defined their unique value proposition but also positioned them in a league of their own within the competitive education landscape. We provided a comprehensive communication guideline to ensure that every interaction, be it through social media, Line, or other channels, was not only on-brand but also aligned seamlessly with their messaging. The results were abundant brand assets to launch their brand, enhanced their brand identity and communication.
Hear it from the client:
“I’m incredibly impressed by K.Pailin & her team. They’re very responsive and great listeners. Even though I’m a business owner, I am new to marketing: yet, they take the time to explain to me the nitty gritty details. I engaged them in a rebranding project, and they were able to bring out my brand’s authentic voice. Thanks to them, now I have a brand strategy that I can use for the next 5 years!
”
Credit:
This was one of the projects I worked on as a co-founder of a marketing agency. Me specific roles include Market Research, User Interview, Goal Boosting Workshop, Brand Strategy, Brand Positioning, Storytelling, Communication Guidelines, and Social Media Style Guide
Research and user-interview: Atidthan Sawanakitiworn
Image courtesy: One Publique