333 Gallery Group

Industry:

Art

Project Type:

Brand Strategy, Positioning, Creative Messaging, Storytelling

Client Size:

Enterprise

Challenge:

333 Gallery Group, a family-owned business, embarked on a transformative journey with multifaceted objectives. Their vision encompassed rebranding for relevance, establishing a robust brand architecture for their three distinct brands, and expanding their footprint into both the South East Asian market and the exciting realm of NFTs (Non-Fungible Tokens).

The challenge at hand was to position 333 Gallery Group as the center of contemporary art in Emerging Asia. This endeavor was particularly daunting due to the presence of formidable players in the market with established reputations.

Outcome:

The partnership with 333 Gallery Group commenced with a thorough immersion in the art industry. After extensive industry research, I honed our focus on three critical aspects: Brand Strategy, Creative Messaging Guideline, and Storytelling.

Our collective efforts, in collaboration with Appart, a renowned branding agency, brought about a remarkable transformation for 333 Gallery Group:

• Clear Brand Architecture: Our brand strategy paved the way for the structured alignment of their service offerings and business ventures. The result was a clear brand architecture that streamlined their operations.

• Sub-Brands for Differentiation: The segmentation of 333 Gallery Group into actionable sub-brands, each representing a distinct business division, enhanced their ability to target diverse audiences effectively.

• Regional Expansion: Both verbal and visual identities were meticulously crafted to align with the brand's regional expansion ambitions, positioning 333 Gallery Group as a global player in the world of art.

Credit:

Agency: Appart

Image courtesy: Appart

Brand Identity Design: Appart