Vincita
Industry:
Outdoor recreational gear
Project Type:
Brand Strategy, Positioning, Storytelling, Website Design, Photoshoot, Creative Messaging, Social Media Campaigns, Influencer Marketing
Client Size:
Enterprise
Challenge:
The rewards of traveling
Bike Bags & Gears that travel with you – whether it’s off-road, down the street, or across the country. Vincita reimagines new styles for modern cyclists. They listen to cyclists’ needs, problems, and ideas for life on two wheels. This dialogue inspires each bag design, which is then created and distributed by their passionate team.
Vincita was seeking a story to build that connection with a new group of potential customers. Instead of focusing on product’s latest features, they wanted to market the lifestyle aspect to appeal more to modern cyclists in Singapore and United States.
What We Did
We know the rewards of travelling go far beyond the picturesque views and vivid stories. For Vincita to avoid being associated with functional & practical products, we directed their marketing towards the “feelings” their brand evokes.
Outcome:
The consistent marketing effort on Youtube and Instagram over a year resulted in 105% increase in revenues. Influencer marketing and collaborations have increased the brand’s visibility tremendously. One of their Youtube videos generated 226,000 views organically. As for the existing customers, the new story being told has generated a 65% higher returning customer rate on the website. Vincita gave us complete trust to choose the right partnerships, fine-tuned key messages and campaigns to significantly impact their brand.
Hear it from the client:
“Pailin helped us dig deeper to fine tune how we can better serve our customers. We appreciate their attention to detail and creative approach.”
Credit:
Image courtesy of: Vincita, @paulromano_, @_atomlogue_
Social media ad management: Andrew Cinco Bhasavanich
Influencer outreach: Gray Leigh