Her Hyness

Industry:

Beauty

Project Type:

Influencer marketing strategy, Storytelling

Client Size:

SME

Challenge:

Their mission is to 'Free Your Skin' by offering products that rekindle, fortify, and rejuvenate the skin's innate ability to heal, shield, and renew itself.

Despite already being among the best-selling skincare brands across various marketplaces, including Lazada and Eve AND Boy, Her Hyness sought to forge new connections with an upmarket audience. Their goal was to elevate their brand's image while successfully introducing their new hero product to a demographic accustomed to luxury skincare.

Outcome:

We launched an influencer seeding campaign designed to make waves. Our strategy involved partnering with a diverse cadre of 20 macro and micro influencers, strategically chosen to resonate with luxury beauty enthusiasts. These influencers served as ambassadors who not only endorsed Her Hyness but also piqued curiosity about the brand's mission. Enthusiasts of luxury beauty were not only introduced to Her Hyness but also compelled to explore the brand's mission—to empower every woman to express, experiment, and experience life without constraints. The journey with Her Hyness has been a testament to the transformative power of brand refresh and strategic influencer collaborations.

Credit:

This was one of the projects I worked on as a co-founder of a marketing agency. My specific roles include storytelling, creative messaging, and influencer marketing strategy.

Image courtesy: Her Hynesss