CHAND
Industry:
Lifestyle, Retail
Project Type:
Brand Consultation, Market & Audience Research, Goal Boosting Workshop, Brand Strategy, Positioning Recommendations, Storytelling, Communication Guidelines, Editorial Guidelines, Social Media Style Guide, Website Strategy, Influencer Marketing Strategy
Client Size:
SME
Challenge:
CHAND is more than just a specialty candlemaker; their candles represent a sensual curiosity for art, life, and individual expression. I embarked on a creative journey with CHAND, first collaborating with the founder in 2019 at Appart, a dynamic branding agency. Our initial project involved crafting a brand strategy and designing a unique brand identity. Over the years, when I left the agency, we've continued to work closely, fine-tuning CHAND's brand for success, including website strategy, social media planning, campaign execution, communication guidelines, influencer marketing, and more.
Despite its artistic brilliance, CHAND faced a dual challenge. First, it aimed to expand its presence and build appeal in a niche market. Second, it grappled with the limited market size for specialty candles in Thailand. These challenges were significant hurdles to overcome.
Outcome:
Our journey with CHAND began with a commitment to reinvigorating the brand and pushing it in the right direction. We sought to revitalise the core essence of the brand, which had spent years in candle craftsmanship.
In our weekly brand consultations, we discovered uncharted opportunities in the B2B segment and the potential to introduce CHAND's high-quality products to international consumers. By focusing on hero products and reinvigorating the brand's core, the brand has expanded its presence and attracted new B2B partnerships internationally.
Additionally, we implemented a social media campaign, which, within just three months, attracted new B2B partnerships and exposed more than 333,000 targeted audiences to the campaign on Instagram and Facebook. Through our collaborative efforts, we've illuminated the path to success, overcoming challenges and creating opportunities for growth.
Hear it from the client:
“The creative team was able to gain a fundamental understanding of the brand culture through the strategy provided. The strategy and communication guideline have been a valuable asset of my brand.”
Credit:
Brand Identity Design Project under Appart
Photo courtesy: CHAND
Social media ad campaign: Andrew Cinco Bhasavanich
This is one of the projects I worked on as a co-founder of a marketing agency. At the time, my specific roles include editorial guideline, social media campaign management, and website strategy.