NINETEEN

Industry:

Health & Beauty

Project Type:

Product launch strategy, Social media guideline

Client Size:

Enterprise

Image courtesy of: Delitier, Nineteen

Challenge:

Nineteen, a revolutionary supplement brand dedicated to harnessing the power of nature, embarked on a mission to bring the benefits of traditional herbal knowledge and scientific research to Singaporeans. As a newly launched supplement brand in Singapore, Nineteen sought to establish a strong presence in a competitive market. They needed a strategic approach that would not only create brand awareness but also drive conversions on their e-commerce platform. Together with Delitier, we’ve worked on a product launch strategy and social media guideline that could make an impact in a short timeframe.

NINETEEN

“Restful nights, Refreshed days”

Outcome:

Collaborating closely with Delitier, we’ve crafted a product launch strategy that includes influencer marketing and engaging social media content guideline that highlighted the unique qualities of Nineteen's supplements. These authentic endorsements helped build trust among the audience and generate a buzz around the brand. The content calendar emphasized the natural ingredients, scientific backing, and benefits of Nineteen's products. Over time, consistent engagement with the audience helped build a community of people eager to try Nineteen's supplements.

Credit:

Agency: Delitier

Brand strategy, website design, social media posts: Delitier

Photo courtesy: Delitier, Nineteen