Taishi.io
Industry:
Fintech
Project Type:
Brand Consultation, Brand Strategy, Communication Guideline, Social Media Campaign, Go to Marketing Strategy, Website Design, Web app design (UX), Video storytelling
Client Size:
Startup
Challenge:
Taishi.io, a fintech company based in Bangkok, is dedicated to reshaping wealth management. With a focus on "wealth wellbeing", Taishi.io offers innovative, user-friendly solutions that simplify investments and empower users to grow their wealth with ease. The challenges were to turn complex investment challenges into sophisticated solutions, establish the brand, and plan for long-term success.
Outcome:
The team at Taishi.io and I delved into investment philosophies, seeking to understand why people invest and their challenges. Extensive research, including customer interviews, revealed a common goal and shared challenges among investors. The question emerged: Where is the product that caters to their needs? I then worked on developing a compelling brand vision, promise, and personality.
Positioning: Differentiated the brand in a saturated market by focusing on wealth wellbeing.
Market Opportunities: Uncovered new market possibilities by addressing investors' unmet needs.
Go-to-Market Strategy: Strategically planned to enter the Thai market and validated the business concept at events to ensure we got the right audience.
User Experience (UX): Worked closely with Sand Studio (UX design agency) to design user-centric experiences that blend financial freedom and a meaningful life.
Storytelling: Crafted a story in the video that not only introduced the brand but also raised a question of how individuals perceive their wealth.
Hear it from the client:
“Pailin truly transformed our fintech brand into something remarkably outstanding among competitors. She gave me a valuable lesson on brand building.”
Credit:
Image and video courtesy: Taishi.io
UX design: Sand Studio