Yoga with Air
Industry:
Wellness
Project Type:
Brand consultation, Brand positioning & mission, Brand identity design, Photography guideline, Social media design
Client Size:
Entrepreneur
Challenge:
At the outset of the project, the client, a personal brand, sought our expertise to broaden their appeal to captivate a new market segment. Distinguishing itself from traditional yoga studios, the brand emphasizes inclusivity by offering all-level classes, aiming to make yoga accessible to everyone, not just seasoned yogis.
Outcome:
Yoga with Air provides a variety of signature yoga & sound bath classes and private sessions designed to introduce a balanced lifestyle. With a significant 60% of participants identifying as men and LGBTQ+, the revamped branding was meticulously crafted to resonate with this diverse demographic, ensuring alignment with the brand's core values of inclusivity and accessibility. This led to a Brand Identity Design project to solidify brand presence and attract new market.
Positioning: Yoga with Air helps busy urbanites put ‘work’ aside while they work-in and workout through signature yoga & sound bath classes.
Design: The design is rooted in the principles of edginess, visionary, and a free-spirited yet grounded approach. The brand's visual identity is crafted to signify moments to pause and movement, allowing it to breathe while warmly welcomes everyone. This refreshed brand identity positions Yoga with Air as a welcoming space for ambitious urbanites looking to embark on their spiritual growth journey.
Hear it from the client:
“Pailin brought a fresh perspective to my business. Her knowledge, evident through several previous experiences. She helped fill crucial gaps in my understanding. I highly recommend her to anyone seeking a knowledgeable and dedicated professional in the field.””
Credit:
Image courtesy: WYLD
Brand Identity Design: WYLD