Purra
Industry:
Food & Beverage
Project Type:
Brand Strategy, Positioning, Storytelling, Creative Messaging
Client Size:
Enterprise
Challenge:
Purra, a name long-associated with creativity and unique designs, found itself at a crossroads. While their collaborations with artists and designers elevated the brand's appeal, they also ran the risk of diluting Purra’s core identity. The challenge was to balance the inventive, collaborative spirit of the brand while maintaining brand integrity.
Outcome:
In this collaboration with Farmgroup, we seized the opportunity to refine and elevate the brand’s existing identity. We revisited Purra’s marketing strategy, to make targeting even more precise.
Throughout the branding process, we saw Purra as a fashion brand rather than a beverage brand. The result was a revitalized Purra that transcended the label of 'just water.' We introduced a cohesive brand strategy encapsulated by the concept: "Purra refreshes the creative in us all." This not only aligned with their collaborative initiatives but also provided a consistent brand message across all platforms—from product packaging to digital communications.
Hear it from the client:
“Pailin embraces the client’s feedback and adapts to it well, making strategy a two-way communication.”
Credit:
Agency: Farmgroup
Image courtesy: Farmgroup
Brand Identity Design and packaging design: Farmgroup