Terra Nara

Industry:

Hospitality

Project Type:

Brand Strategy, Positioning, Creative Messaging, Storytelling

Client Size:

SME

Challenge:

Terra Nara Hotel is a newly launched pet-friendly hotel. It’s where you can escape the routine and let yourself be swept along by the laidback energy of Pattaya. Named the "Land of Happiness," is a place where moments hold more significance than the destination itself. It’s also a place that encapsulates the essence of genuine connections—with oneself and loved ones, human and furry-friends. At Terra Nara Hotel, good times are always in season. The goal was to create a brand that redefines the art of meaningful escapes.

Outcome:

Terra Nara Hotel aspires to be the first place that comes to mind when you need a respite from the ordinary. Our ultimate goal is to craft meaningful moments for everyone.

The journey with Terra Nara Hotel encompassed a comprehensive range of services:

• Brand Strategy: I embarked on a strategic endeavor to define the essence of Terra Nara Hotel, aligning it with its vision and mission.

• Positioning: I crafted a distinct positioning that placed Terra Nara Hotel at the forefront of meaningful getaways.

• Creative Messaging: The creative messaging endeavors wove a narrative that resonated with the essence of Terra Nara Hotel, ensuring a cohesive and compelling brand identity.

• Storytelling: The art of storytelling was at the core of our approach, bringing Terra Nara Hotel's unique essence to life.

Credit:

Agency: Appart

Image courtesy: Appart, Terra Nara

Brand Identity Design, Brand Collaterals Design: Appart