Divyne

Industry:

Beauty

Project Type:

Brand Strategy, Positioning, Social Media Guideline, Storytelling

Client Size:

SME

Challenge:

Divyn - It's about being honest, being authentic – being you. Divyn is a beauty brand that leads a movement; they're pioneering a revolution towards authentic, human-focused beauty in Southeast Asia. Their journey began with a simple yet powerful belief: that beauty should embrace all shapes, ages, and colors.

Their community is a global family of over 100,000 individuals who share their vision. Together, they co-create and refine our products, ensuring that every voice is not just heard but celebrated.

Divyne's mission was clear. Together with Appart, we worked on a rebrand to define the new brand's space and the language with which we address their beauty community.

Outcome:

The brand strategy and communication guideline centered on an approach that placed our users at the heart of our communication. We helped the brand envision an online conversation where our users could share their concerns, and we would respond with tailored solutions. At Divyne, every interaction is more than just a dialogue; it's a celebration of the community's unique beauty journey.

Shifting Perceptions: From Functional to Stylish Modern D2C Brand

With the implementation of the social media guidelines, Divyne underwent a transformation. They shifted from being perceived as a functional beauty brand to becoming a stylish, modern D2C (Direct-to-Consumer) brand with an international look.

Credit:

Agency: Appart

Image and video courtesy: Appart

Brand Identity Design, packaging design: Appart