Cuppa

Industry:

Beverages

Project Type:

Brand strategy, Positioning, Creative messaging, Storytelling

Client Size:

SME

Challenge:

The journey with Cuppa began during the challenging days of the Covid pandemic. The founder approached us with a visionary idea - to launch a specialty coffee brand that offered the fastest delivery service in Bangkok. With remote work becoming the new norm, he saw an opportunity to cater to the coffee needs of work-from-home office workers. The challenge was to not only identify a market gap in a crowded industry but also to redefine the coffee experience for our target audience.

Outcome:

Together with Appart, we embarked on a comprehensive brand strategy journey. Our goal was to bring the founder's vision to life. We knew that success required a little more than just a great product; it demanded a brand that resonates. The work scope encompassed Brand Strategy, Positioning, Creative Messaging, and Storytelling.

The result of our collaboration was a brand with a compelling visual identity and a captivating story. Our brand strategy not only identified the market gap but also positioned Cuppa as a new force in the coffee industry. We were now ready to launch in the bustling city of Bangkok, offering the fastest coffee delivery service with a promise of an unparalleled coffee experience.

“At Cuppa, we're all about redefining the coffee experience. We understand that in today's fast-paced world, time is precious. That's why we've crafted an effortless coffee subscription service that eliminates unnecessary decisions and delivers your caffeine fix whenever and wherever you need it. With Cuppa, you can focus on what truly matters while we take care of your coffee needs.”

Credit:

Agency: Appart

Image courtesy: Appart, Cuppa

Brand Identity Design, packaging design, website design: Appart