Yuri & Terra

Industry:

Beauty

Project Type:

Brand Strategy, Positioning, Storytelling, Creative massaging

Client Size:

SME

Challenge:

Yuri & Terra goes beyond beauty. They are committed to helping underserved communities by cultivating unique botanicals that thrive under desert conditions. The products not only enhance the lives of consumers but also uplift the communities they work with. It's a connected cycle where farmers, consumers, and the planet prosper together.

The founder was driven by the vision of creating a connection between nature, sustainable farming, and the beauty industry. Later this became a "seed to farm" product philosophy. The challenge lay in creating a lasting impression with consumers while reflecting a meaningful impact on underserved communities. He also sought for a compass to guide the creative team that informed decisions on social media style, photography, and website strategy.

Outcome:

To bring this visionary idea to life, I first conducted a brand strategy workshop to capture the essence of the founder's vision, from brand naming to positioning, and everything in between.

The brand strategy ensured that every aspect of Yuri & Terra's online presence echoed the brand's unique story and commitment to both nature and underserved communities. The outcome was a cohesive brand that not only reflected its sustainability vision and mission but also showcased how it uplifted the communities they worked with. The founder's determination, coupled with a well-defined brand strategy, and brand storytelling paved the way for the success that Yuri & Terra enjoys today.

Credit:

Agency: Appart

Image courtesy: Appart, Studio Marketing Materials

Brand Identity Design, packaging design: Appart

Photography: Studio Marketing Materials